About Us

Needle Stories is more than a brand—it's a celebration of timeless fashion that speaks to women everywhere. Since 2016, we've crafted thoughtfully designed capsule collections that solve everyday wardrobe challenges while embodying elegance, quality, and enduring style.

At Needle Stories, we cherish connection. Through surveys and personal conversations with our clients, we gain deep insights into their needs and aspirations. These insights shape each collection, ensuring our designs resonate with women worldwide. We've evolved beyond customization to create ready-to-wear pieces that offer practical yet beautiful solutions for modern wardrobes.

Each piece reflects our commitment to slow fashion, blending traditional craftsmanship with contemporary aesthetics. Our limited-edition collections, which consistently sell out, showcase our dedication to exceptional quality and timeless designs—transforming fashion from fleeting trends into lasting investments.

Through our website and social media platforms, Needle Stories unites a community of women who appreciate thoughtful, enduring fashion. Our mission is to create clothing that doesn't merely fit your lifestyle—it elevates it, one story at a time.

Known for offering investment-worthy fashion at accessible prices, Needle Stories seamlessly combines classic designs, handcrafted details, and timeless clothing. We've become synonymous with sartorial empowerment through our thoughtfully crafted investment pieces.

Driven by a vision to transform how women approach fashion consumption, Needle Stories emerged from Vibhuti's passion for luxury wardrobe curation. What began as an idea has blossomed into timeless staples for women's wardrobes worldwide. We craft small, impactful collections that honour our ethos of creating iconic garments, enhanced by exquisite handwork from the finest global artisans.

Since our 2016 launch, Needle Stories has flourished beyond Vibhuti's expectations. We've expanded our offices and global reach, growing from a solo venture into a dynamic team that produces sought-after collections. Through our timeless classics, we help each client write their unique story with Needle Stories.

As a leading slow fashion brand, Needle Stories pioneers distinctive online shopping experiences that foster community through our website and social media platforms. Vibhuti emphasizes authentic connection with customers—from understanding their needs to addressing their challenges and delivering timeless classics.

The Journey

  • Building on years of experience, Needle Stories expanded globally with the launch of our 365 Days Core Collection. This sustainable line features eco-friendly T-shirts made from 180 GSM jersey fabric, marking our commitment to accessible fashion. While introducing this new collection, we maintained our bespoke services, completing the Bride of 2024 collection and custom orders with the same dedication to quality.

    2024 - June

    #CoreCollection

  • Operating between London and Rajkot, we strengthened our global presence and reconnected with our community through a successful pop-up event in September. The warm reception from our clients validated our journey and reinforced our creative direction. Their continued trust and support energized our team, inspiring us to push boundaries and explore new possibilities in fashion.

    2023 - September

    #PopUpSuccess2023

  • While pursuing a master's in Fashion Buying and Merchandising at UAL: LCF London, we maintained our commitment to craftsmanship through bespoke bridal outfits and trousseau collections. Managing the business across time zones presented challenges, but successfully balancing academic pursuits with client deliveries enriched our perspective and enhanced our business operations.

    2022 - January

    #MasteringTheBalance

  • We launched our dedicated workwear collection, offering affordable yet distinctive everyday fashion. This strategic expansion from custom-made clothing to ready-to-wear marked a significant evolution for Needle Stories. While maintaining our bespoke services, we explored new design possibilities and manufacturing processes, creating fresh, accessible styles for our growing customer base.

    2021 - January

    #WorkWearWithStyle

  • Adapting to global challenges, we launched our first hand-worked ready-to-wear kurta collection during lockdown, providing sustained employment for our artisans. This initiative culminated in our debut pop-up event, showcasing our complete collection range. The overwhelming response established Needle Stories as a recognized name in the city, demonstrating creativity's resilience in challenging times.

    2020 - October

    #PopUpSuccess

  • We continued our focus on bespoke bridal and bridesmaid dresses while expanding our trousseau collections. The year marked our entry into accessories with the introduction of leather clutches featuring intricate zardozi work. This fusion of traditional craftsmanship with modern design aesthetic represented our commitment to evolving while preserving artisanal techniques.

    2019 - March

    #Accessorieswithstory

  • Our commitment to sustainable fashion and social responsibility took center stage as we launched multiple initiatives. We created unique wall frames from recycled artificial jewelry, designed cotton sanitary pads for charity, and transformed old silk sarees into contemporary gowns. Additionally, we expanded into wholesale projects, maintaining our dedication to purpose-driven fashion.

    2018 - February

    #CraftwithPurpose

  • The year focused on crafting personalized bridal wear and co-bride ensembles, each piece telling its own unique story. Our trousseau collection featured a sophisticated blend of traditional handwoven Patolas with contemporary patterns. Every made-to-order piece reflected our dedication to preserving craftsmanship while embracing modern design sensibilities.

    2017 - October

    #CustomMadeTales

  • Needle Stories began its journey with a significant first custom order: a red ball gown for Dhyani, commissioned by Alka Vekariya for her brother's engagement. This initial project from our humble home studio marked the beginning of our commitment to personalized fashion, setting the foundation for our future in custom design.

    2016 - July

    Born in July of 2016

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Meet The Team

At Needle Stories, we've grown from a team of one to a passionate group of talented individuals. From interns to permanent members, each person brings creativity and dedication, pushing boundaries and helping shape our legacy in the luxury fashion world. Together, we’re crafting stories that leave a mark.